Product Details Debuting the first fragrance developed wholly under Alessandro Michele’s creative vision: a scent designed to celebrate the authenticity, vitality and diversity of women—flourishing in a natural, expressive and individual way.

Blended by master perfumer Alberto Morillas under the direction of the House’s Creative Director, Gucci Bloom is created to unfold like its name, capturing the rich scent of a thriving garden filled with an abundance of flowers. Tuberose and jasmine combine with Rangoon Creeper—a unique flower discovered in South India that is being used for the first time in perfumery to create a rich fragrance that transports the wearer to an imaginary garden.

The scent is presented in a lacquered bottle, reminiscent of porcelain, in a vintage powder pink shade with a Gucci label appliqué. #InBloom - Natural tuberose harvested from India - Jasmine bud extract, obtained through an exclusive method of co-extraction to impart a fresh green and petal scent on the skin - Rangoon Creeper, embodying the fragrance’s concept and name, the slightly powdery floral scent is captured as the flower blooms from white and gradually darkens to pink, then red About the Brand Influential, innovative and progressive, Gucci is reinventing a wholly modern approach to fashion.

Under the new vision of creative director Alessandro Michele, the House has redefined luxury for the 21st century, further reinforcing its position as one of the world’s most desirable fashion houses. Eclectic, contemporary, romantic -  Gucci products represent the pinnacle of Italian craftsmanship and are unsurpassed for their quality and attention to detail. Gucci is part of the Kering Group. A global Luxury group, Kering manages the development of a series of renowned Houses in Fashion, Leather Goods, Jewelry and Watches.